登录
英耐-IMPACT — 中国领先的企业英语培训方案供应商

您当前的位置:英耐英语 >> 英耐动态 >> 【英耐商务英语】英语干货|5种方法让你快速提升提高说服力英耐动态Latest News

【英耐商务英语】英语干货|5种方法让你快速提升提高说服力


无论是演讲还是日常交流都需要用到心理学的知识。

在有效的时间内,如何提升沟通效能,小耐姐为你梳理了5种方法

让你的表达有声、有色、有趣,在别人心里面留下深刻的印象,在别人的脑海里有特别的痕迹。


微信图片_20190828161748.png


                                                                    Do you want to use the power of words to sway people to think, believe, and act a certain way?

                                                       Of course you do. However, it takes more than simple posting and hoping for the best. 

                                                       It’s about sharing content that makes people care — content that makes the audiences 

                                                       wanting to share your messages with others.


                                                       The good news is that you can use proven methods to connect with people. Crafting content that 

                                                       people care about begins with understanding what motivates them.

                                                       

                                                       Let’s take a look at five psychology-based principles you can start using today.


01.jpg

【要有故事力】
Use stories over stats
                                                       In the New York Times bestseller Made To Stick, authors Chip and Dan Heath share research 
                                                       that reveals we’re more likely to donate when we hear the story of an individual in need 
                                                       rather than data about an entire impoverished area.

微信图片_20190828163342.png


                                                       Even though an entire area’s suffering impacts more people than the suffering of one person, 

                                                       the individual’s story is appealing because we have emotions when we hear about someone’s 

                                                       experiences, rather than learning about raw data. People connect through listening to stories, 

                                                       not statistics and abstract information.


                                                       To apply this principle, you should tell a story to reach your audience’s emotions. Your content 

                                                       can impact audiences and remain in their memory if you share a personal experience, whether 

                                                       it’s your own stories or someone else’s.


                                                       By creating a personal journey that people can follow, your work can create a greater emotional 

                                                       impact on your viewers.


02.jpg

【核心价值塑造】

Answer the question, “What’s in it for me?”

                                                       Showing people how they benefit from reading your work will get you increased engagement 

                                                       from your audiences. For example, Taco Bell’s Twitter feed is known for its witty and interactive tweets. 

                                                       Most importantly, the team behind Taco Bell’s Twitter account knows how to make their content shareable.


微信图片_20190828164246.png


                                                       The brand’s tongue-in-cheek humor inspires brand loyalty and makes the franchise relatable. 

                                                       For instance, deodorant brand Old Spice asked Taco Bell on Twitter, “Why is it that “fire sauce”

                                                       isn’t made with any real fire? Seems like false advertising.” Taco Bell replied, “Is your deodorant 

                                                       made with really old spices?” Taco Bell shows that captivating the audience starts with thinking about 

                                                       what the audience wants, first and foremost.


                                                       So the next time you promote your work, listen to how people react to your message. Are you catering to 
                                                       their needs and their emotions? Whether you aim to provide actionable advice or to entertain (or both), 
                                                       your audiences' feedback can be used to create targeted messages.

03.jpg

【第三方证明】

Provide social proof

                                                       These days, reviews and testimonials on products and services are available at the click of a button. 

                                                       People rely heavily on the opinions of others when they make decisions.


微信图片_20190828164804.png


                                                       A study was conducted in which public-service messages tried to convince residents to use fans 

                                                       instead of air conditioning. Results found that telling a group of people that most of their neighbors 

                                                       were using fans was more effective than telling them that they could save $54 a month.


                                                       Peer pressure can be incredibly powerful in shaping people’s perceptions and decisions. 

                                                       There are a number of ways you can use this concept — showing likes, posting testimonials, 

                                                       and providing your audience with proof on how much others like your writing as well.


04.jpg

【权威背书】

Associate your work with authority figures

                                                       Using an authority figure improves the perception of your work, whether it’s someone people trust, 

                                                       respect or like. If the person is recognized and successful in her own career, it rubs off positively on the brand.


微信图片_20190828165636.png

                                                       

                                                       For your content, you can ask a respected person in your industry to publicly endorse you 

                                                       or provide a word of praise for added credibility. Can’t find an authority figure? 

                                                       Then try building your own authority by using credibility markers, such as your previous experiences, 

                                                       educational background, or recognition you’ve received.


05.jpg

【稀缺性打造】

Build scarcity

                                                       In 1985, Coca-Cola performed an experiment on whether people preferred the traditional 

                                                       Coke or their newer formula. Fifty-five percent of participants in blind taste tests preferred 

                                                       the new Coke, with preferences for the new Coke went up by six percent after the identities 

                                                       of the formulas were revealed.


微信图片_20190828170553.png


                                                       However, when the traditional formula was replaced, people preferred the old Coke.


06.jpg

【事半功倍的说服策略】

Use Psychology to Persuade

                                                       Understanding psychology is the first step to learn how to send a powerful message

                                                       The next step is to consciously using these principles when chatting with someone, 

                                                       speaking to a crowd, or sharing an article to the world. The final step is to receive and 

                                                       analyze the feedback, so that you can continuously iterate to create a stronger message each time.


微信图片_20190828171122.png


                                                       When you know how to apply these principles, you will be willing to persuade people to listen, 

                                                       follow, and implement what you say. This article was originally published on Medium.


////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////


                                                       没有抵达不了的山顶,没有打不开的心门,没有说服不了的人,说服别人要懂心理学,讲究策略;

                                                       教授英语要懂教练技巧,讲究方法

VB发.gif


                                                       下一期,你想要学习哪方面的职场英语干货知识呢?欢迎留言,小耐姐和你一起做专业有温度的职场人呢。


关键词:商务英语、英语培训

英耐-IMPACT · 中国领先的企业英语培训方案供应商

英耐英语版权所有   Copyright © 2014 YingNaiYingYu.COM All Rights Reserved.   ICP10004494号-1   技术支持:百世网络 网站地图 学习分享

点击免费咨询

留下您的联系方式 我们会有专人与您联系

点击咨询专属方案